Retargeting to get more clients

Has someone ever stalked you on social media? You were looking for a specific product and suddenly your screen became filled with it everywhere, and the more you clicked, the worse it became to the point where you could not even find room for your fingers.

Unfortunately, this is what some advertisers do today and it is called retargeting.

This is not the exact way to use it, because using it more accurately gives amazing results. Let me show you the best use of this advertising magic.

Stages of the customer journey until purchase

Until your potential customer decides to buy, he goes through a five-stop journey, let's call it the customer metro. It's not a pretty name, it's true, but so you can understand the example in a simplified way.

The first stage is when the customer realizes that he has a problem. Unless you are at the metro station, your potential customer will not see you in the next stage.

The client decides to do something about this problem. He sees an attractive advertisement inside the metro and decides to ride this metro. If you are the owner of the advertisement, then you are in an advanced stage to win this client. Do not spoil the matter.

Your customer is now looking for a solution to his problem. Here comes your turn to convince the customer to sit and listen to your solutions.

Your potential customer arrives at a station where he chooses one of the options presented to him. If you succeed in convincing your customer that your solution is the best, then this is great.

Now, if the customer decides to go down, this is the purchase decision. If you reached your customer only at this last stage, then you have arrived late, and your customer is now only looking for the best price.

The ideal stage for you to reach a potential customer.

The client is looking for a solution to his problem, and suddenly you appear armed with an arsenal of solutions. You are now Superman who will save him, but will you really appear at this stage?

If you market well and follow the tips in this blog, the chances of meeting him are very high.

Only one problem remains, which is that the average customer’s attention and memory of you later after you close it is very small, but do not worry, we will fix this matter now.

Draw the customer's attention and make them remember you

I would put myself in the place of a potential customer and I was searching for a product, and if you were the one I could talk to at any time and consult him, I would likely turn into a customer of yours faster.

Instead of the same ad appearing over and over again and annoying people, you were the one who always appeared to me, introducing me to this product or service, always giving me free advice and new information that I had never seen anywhere before.

 Instead of one video about the problem that this product solves, you make three, four, five videos on different topics that are really useful and actually help solve problems.

Then you retarget people who saw your ads and clips like me, and show them other new information that helps them very early. 

Like the vast majority of people, if someone helps you for free, two things will come to your mind: Why is this person helping me? What reward will he get? 

This is very logical, but once you discover that he is really not asking for anything from you, another feeling will begin to occur to you, which is your feeling that you owe this person because he really helped you.

You are not indebted to him to the point of marrying his sixty-year-old aunt, but you will say to yourself: If I have the opportunity to help this person, I will not hesitate to return the favor to him.

This is called reciprocity, and it is rooted in the human psyche, whether it is good or bad treatment. You always like to respond in return.

A magic trick to close customers easily

The trick is to really help people for free. I know this sounds strange, but this always works well and you won't have to close the client the hard way.

You will be the first person potential customers think positively of when they decide to purchase because you truly helped them for free at a time when they needed help the most.

Talk soon

Talal Albadri

Note: Want to know how I handle the retargeting portion of your ad? Do the following:

Contact our agency today. If we're a good fit for each other, I'll personally take a look at your company and marketing, strategize what I might do differently and discuss it with you in detail over the phone.

No cost, no obligation.

If you want to work together, I'll tell you exactly how it's done, and if you don't want to work together, that's okay too. No hard selling, no pressure, and no annoying sales tactics.

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