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Do you want to turn regular visitors into loyal customers?
Well. Here's the deal.
Everyone wants a "magic pill" or a "silver bullet" that solves their problem in one moment and with one hand. So we'll take advantage of this thing. and We will give them what they want in exchange for simple and inexpensive things.
and those things are : contact information.
You will ask me what we will give them?
Don't worry, it's definitely not marijuana. But we'll give them something like a chocolate bean. It cannot be rejected, but they insist on taking it.
This thing is called a lead magnet.
What is a lead magnet?
The best definition of a lead magnet is that it is actually an irresistible, but ethical, “bribe.” Because it is about offering something of real value to a potential customer in exchange for their contact information.
It's like asking a little kid what his father's name is and where he lives in exchange for some delicious candy. All you have to do is offer potential customers something irresistible that they can never ignore – a free guide, an e-book, a demo... etc.
In a simpler sense
Solve a specific problem.
With a specific solution.
For a specific segment of the market.
The second benefit of this method is that it makes the actual selling process much easier. This is simply because you are able to build trust and credibility by providing value up front. And for free.
Remember, it's always about your audience, not you.
Types of lead magnets
A lead magnet can be anything you can think of, but only as long as it has a value equal to or slightly greater than their contact information. It solves a very specific problem and is not vague in order to attract those interested. And turns them into loyal customers.
The good news
It is these customer attraction tools. It doesn't need to be very complex or long to be valuable. But "it's not because it's free." Meaning it should look free.
Rather, it is necessary to use professional graphics and images to establish real monetary value to magnetize potential customers in the minds of visitors.
Free guides that talk about a specific problem and the customer finds a solution after reading it,
Free trials that enable the customer to try the product before purchasing it. One of the best types that you can offer to your audience. Because it instantly satisfies customers' desires. For ease and speed of use.
There are also checklists and verification that the client can use to suit his business. It is a template, but it contains blank spaces that the customer can fill in as appropriate to his field. It helps him appear expert in front of his audience. This tool makes you look like an expert ninja teacher who lives high in the mountains with his wisdom and prowess and keeps customers coming back for more.
There are many examples, but the goal is the same: Get loyalty.
The importance of lead magnets for marketing
You should always make lead magnets an integral part of your marketing campaign. Because it attracts those who are still thinking about buying and are not sure of their decision yet. It makes the purchase decision and sales process run smoothly over time. But it can be used at almost any stage of the sales funnel or buyer's journey.
Its importance lies in the fact that it works to change the state and mentality of your potential customer so that he becomes prepared in advance to participate in future business with your company.
The idea here is to position ourselves as an authority in the minds of our potential customers and ensure that we are the first person they think of when it comes time to buy.
Make a lead magnet attractive
It's important that your lead magnet headline contains your big promise and what people can expect to get. But you must keep your promise to them so that you do not lose their interest. Because the main goal is to keep them interested and loyal to you.
Remember, you usually only get one chance to make a first impression, so make sure your headline grabs your audience's attention. Don't risk a bad headline, make your headline talk about the specific problem.
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It is always better to make one big promise than to make a lot of small ones. It will bring a good title that promises big and guaranteed things. leads into your marketing funnel; Especially those who are not ready to buy now. Ultimately, this will allow you to convert them into buyers over time through an automated marketing sequence.
Talk soon.
Talal Al-Badri
Note: If you are interested in using lead magnets and want to make them part of your next campaign. Do not hesitate to contact me and we will see what we can do.
No cost, no obligation.
If you want to work together, I'll tell you exactly how it's done, and if you don't want to work together, that's okay too. No hard selling, no pressure, and no annoying sales tactics.
Does this look good? Then fill out this form: https://www.tbb-marketing.com/free-marketing-analysis
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