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One of the most difficult things in our current time is getting attention. Because you are on a real battlefield to obtain that, and to increase your chances of winning the battle. You must know the type of weapons required for this battle. You must also know how strong your opponents are in the field, and believe me when I tell you that they are very strong.
No matter what field you work in. Everyone's involved in trying to keep the reader paying attention to them. Because the reader doesn't really care who you are. It only cares about what you can benefit from your content.
Most people who read use quick glance to read the headlines. If your content is not attractive, they will pass it on without mercy.
Ways to make your content unique
There are very few people who read slowly, regardless of the content in front of them. Relying on these few people is like relying on a child to replace your car’s tires. It is illogical and leads to no results.
You can only rely on developing your writing to be as unique and engaging as possible. This is done by searching for methods that others have used and succeeded with.
Today I will tell you these easy ways to do that. It's in front of you all the time, but you don't use it.
Simplify text
Simplifying speech is not just shortening it. Rather, its general form is in terms of punctuation and carefully chosen words. Which is in line with real people's words. Since most people read quickly, you must make the reading process enjoyable for them. To do this, you must look at your content from their point of view, just as you look at it from your own point of view.
There is great power in subtitles
Because the first thing that comes before the reader's eyes is the titles. You can exploit this thing to craft attractive titles. Attractive titles give the reader an idea about what the text that follows them contains. Your task is to find a title that contains the entire text. If the text talks about skin care, for example. Your address should contain something like:." Eliminate acne in 3 easy steps. This is how the reader understands that the following are points explaining how to eliminate acne without even reading.
Use highlighting of some words
Just like I did in the previous example to illustrate my point. I made you focus on what I'm saying about the headlines. Which is what I did By making speech thicker From others and I made him Brackets and italics "So that you can notice what I say easily. Such steps make it easier for the reader to digest the words easily and make him unable to ignore them.
Dotting and leaving spaces between paragraphs
Marking is one of the important steps that makes your speech understandable and organized. It's like a real human conversation. Makes the reader aware when to stop. When does he continue reading, and are the paragraphs sequential or do they talk about something else?
Also leave white spaces between one paragraph and another. It relaxes the reader's eye and does not make him flee from the horror of seeing the words piled up in front of him. This thing is considered a very important organizational process. Your writing helps keep your readers' attention.
Brevity with eloquence
I saw a video of two girls in a Tesla on the highway. It seemed that the girl driving had lost the ability to stop the car due to a brake failure. The other girl called for help in another car containing two young men. Because they were on the highway, the speed of the two cars prevented them from hearing each other, but the girl did something obvious. She wrote instead of shouting.
In your opinion, how can you convey an idea about the current situation of the two girls in one or two words? Because time is very limited?
The girl wrote only two words: "No brakes."
Then the two young men understood that the two girls could not stop the car. The driver took advantage of Tesla's automatic braking feature and drove his car in front of it. Gradually reducing its speed to make Tesla's autonomous driving reduce its speed as well. Thus, the two girls were rescued.
Regardless of whether the video is representative. But it gives us an important lesson, which is to shorten the conversation without losing the meaning. To do this, you must consider the following points.
Do not add unimportant details to the context of the conversation and become one of those who exaggerate in order to attract the audience's attention. Do not underestimate the minds of the audience, as they are smart and have the ability to differentiate between reality and imagination.
Talking about the same idea in different terms is boring. It gives the impression that your content is empty and that you have nothing to offer. So do not repeat, and instead focus on one idea per paragraph.
Excessive use of the passive voice weakens the content and distracts the reader. Try to make the subject as known as possible. Until the idea gets straight across
Be honest and speak objectively
Internet users do not like marketing and promotional language, as it is not reassuring. You make them feel that you are trying to sell them something in any case, even if this thing is the best thing they can buy. When it was sold directly, it was described as the best in the world. The public will never be satisfied with this. Especially if you are not yet known.
In order for your information to be clear and reach the hearts of the audience easily, you must first be honest and base your writing on a reliable reference.
Drawing on references helps you avoid starting your writing from a blank page. And it makes you show off. It's okay to brag... as long as you back up those claims with concrete facts.
But do not exaggerate too much. You will quickly be exposed if you exaggerate in describing your product, factory, or whatever you are talking about as the best in the world. Because you will never be able to prove this information, even if it were so. Instead, your things can be described as excellent, practical, and worth trying.
At the same time, don't be afraid to share with your audience the flaws you may have. Because by doing this, you will gain their trust more. There is nothing perfect in this world and everyone knows that.
Follow the above steps to ensure that your content adapts to modern reading. Because writing without a strategy and a drawn plan. It's like sailing or traveling without a compass. Because you will never know where and when you will arrive.
Talk soon
Talal Albadri
P.S. If you are interested about making your content more evocatively, Get in touch with my agency today. If we’re a good fit I will personally take a look at your company and your content, come up with a strategy of what I’d do differently and discuss it with you in depth on a call.
No cost, no obligation.
If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too. No hard selling, no pressure, no annoying sales tactics.
Sounds good? Then fill out this form: https://www.tbb-marketing.com/free-marketing-analysis
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