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no one of your leads will press on your button ad. If not enticing enough. and If you write the best Ad in the world without ending it with CTA, I gerent to you. This ad Doomed to fail.
But What is the CTA?
For those who do not know.
(Call-To-Action). Or What we called ( CTA).
Much like its name suggests .CTA are meant to invite users to complete an action.
Which has two types of it :-
Top-Of-The-Funnel (TOFU)
Bottom-Of-The-Funnel (BOFU).
Either option puts the user closer to converting. and the difference between it. Is simple as follows:-
Top-Of-The-Funnel (TOFU)
This is where Leads still recognize what you offer. and they are going a little bit deeper in your service's.
That doesn't mean they will buy immediately.
But you can in this time make a Potential clients. convert to clients. By asking them. this next kind of TOFU CTA:-
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In this way. you are gonna make a kind of Loyalty. Between you and your clients.
This loyalty. guides them to buy from you in the end.
Bottom-Of-The-Funnel (BOFU)
If your potential client arrives here. Probably you will close him.
And your CTA must be like the next kind of this:
Buy now!
Submit my payment!
I’m ready to be a partner!
But you should create a creative CTA, and what we have shown you previously, it's like a map of this kind of CTA.
Without effective CTA , you won’t be able to lasso your most valuable clients into your marketing funnel.
How do you write effective call-to-action?
What you have to do in reality. Push people who have seen your ad. to click the CTA button.
Simple and very clear, right ?
But. are you sure your CTA will be effective enough?
For Get Answers to this question. You have to test meny CTA words.
But don't worry.
I will show you 3 ways. To Short all of that.
Go straight to the point
People don't like long offers. You have to be short and get the point faster and clearer.
And because there's no specific list of very effective CTA words in the world.
You have to be sure not to lose the audience's attention. By three important things:-
State what the CTA is for, and keep the button short and concise word wise.
show the user what’s in the button. If you are using words like “click here” “download” or “request” you may not get the highest clicks possible.
Instead, you should use words like “learn more by downloading xyz “ “grow your business by contacting us,” or
“give me more results,”
Make the button prominent
Be careful when you choose the button color.
It's very important to make buttons with bright colors.
Red color is one of the most effective colors for CTA. However if you make the red button on the red background. certainly will be lost on the page.
Anyway, that wasn’t usually the problem. That means there's always another color you can choose from.
Green and orange button. Are good choices when the matter is about easily pressing.
But in many times. you should have an A/B test before you decide.
Example of TEST A/B :-
Greatest location
Best color
Best size
Premier content
Best button text
Take advantage of the fear of missing out (FOMO)
When people feel fear of missing out, and realizing maybe this chance might not come again.
They will probably jump on your CTA button faster than before.
Words like :-
“Shop today! Sale ends on Monday,”
“50% discount at this month”
“buy now while supplies last!”
“Book now! Limited place's”
It's difficult to ignore it. Because it is human nature..
Currently. If you do what I told you in this blog, your CTA sure will be more effective and strong.
.And surely. you will get more clients. By simple changes. of your CTA ways.
P.S. If you are interested about making your CTA more evocatively, Get in touch with my agency today. If we’re a good fit I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently and discuss it with you in depth on a call.
No cost, no obligation.
If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too. No hard selling, no pressure, no annoying sales tactics.
Sounds good? Then fill out this form: https://www.tbb-marketing.com/free-marketing-analysis
Talk soon
Talal Albadri
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